Boutique full-service practice. We build the site, then run the SEO, AEO, GEO, schema, and content that get it found.
Industries served
12+
SaaS, legal, dental groups, e-com, local services, fintech, healthcare.
Avg engagement length
26 mo
Most clients renew. We retain by shipping, not selling.
Sites shipped
40+
Builds, replatforms, and ongoing-management transitions.
Code review depth
100%
Every PR reviewed. No rubber-stamped merges.
Selected work
Things we've shipped.
Work spans build-from-scratch, replatform, and ongoing management engagements. Each one comes with measurable outcomes.
What we believe
We don't ship pretty sites that rank nowhere. We engineer presence, for humans, crawlers, and the AI answering your customers' questions.
How it actually performs
The work,
measured.
Pick a capability. See what we're actually doing for clients right now. Real numbers, real platforms, real outcomes.
Median lift / 12 mo
+312%
Tracked queries
240+
First movement
≤ 6 wk
MethodTracked weekly via Google Search Console + DataForSEO. Median across active client base.
Service overviewAnatomy
What you actually
walk away with.
Eight concrete artifacts. Yours to keep, audit, and reuse with future vendors. The work lives outside our heads.
- 01
Project Brief
20-page document, positioning, audience, query map, competitive analysis, content architecture, page-by-page SEO + schema plan, success definition.
- 02
Information Architecture
Sitemap, URL hierarchy, internal-link model, conversion paths, citable-passage placement plan. Reviewed and locked before design.
- 03
Design System
Tokens, components, motion language, accessibility specs, OG-card templates, all interaction states. Lives in your Figma.
- 04
Production Build
Next.js + Tailwind + motion. Performance-budgeted per PR. Schema typed, validated in CI. AI-crawler accessible from day one.
- 05
Pre-launch Verification
Lighthouse, real-device perf, accessibility audit, schema validation, AI-crawler check, form deliverability, analytics events.
- 06
Launch Runbook
Hour-by-hour cutover plan, redirect map, DNS schedule, rollback plan. Search Console + Bing Webmaster Tools verified before go-live.
- 07
30-day post-launch monitoring
Daily indexation, weekly CWV + crawl errors, baseline rankings + AI-citation snapshot recorded. Issues caught before they compound.
- 08
Monthly ongoing report
Rankings, AI citations across 4 platforms, traffic, CWV, schema coverage, content shipped, what we learned, what's next.
How we engage
Six stages.
One team.
Nothing thrown over a wall. The same people who plan it build it, launch it, and stay with it for the months that compound.
Discovery
Brief, audience, query map (classical + AI), competitive read, schema plan.
Architecture
URL hierarchy, internal-link model, conversion paths, citable-passage design.
Build
Next.js, Tailwind, motion. CWV budget enforced per PR. Schema typed, validated in CI.
Verify
Lighthouse, real-device perf, schema validation, AI-crawler accessibility, a11y.
Launch
Staged cutover, redirect map, GSC + Bing + IndexNow, baseline citations recorded.
Compound
Monthly content, citation monitoring, CWV regression, schema upkeep, reporting.
Capabilities
Eight things we're very good at.
Scroll →
Bigger agencies grow until they need an account-manager wall between you and the people doing the work. FPWS is built around the founder being in every brief, every engineering review, and every monthly report. Boutique by design, capped at six concurrent engagements.
Let'sbuild.
Three ways in. Pick whichever fits how you work. Founders read every reply. No account-manager wall, no automated follow-up sequence if it's not a fit.
What happens next
From hello to kickoff in 14 days.
Reply
Within 1 business day.
Discovery call
30 minutes. Sketch the shape.
Proposal
Within 5 days. Fixed-fee or retainer.
Kickoff
Within 2 weeks of signoff.
Built and operated by
Fahim SEO · AEO · GEO · Frontend+Peter Backend · IT · Systems