Resources
Plainspoken, technical, opinionated. Three pillar guides and a growing library of short reads on the work we do every day.
Pillar guides
Pillar · 18 min
The AEO Complete Guide
Everything you need to know about Answer Engine Optimization in 2026, passage citability, llms.txt, entity work, citation monitoring. The definitive resource.
Pillar · 14 min
Modern SEO & Performance
Core Web Vitals in 2026, Next.js App Router SEO, schema architecture that moves the needle, internal linking, migration without ranking loss.
Pillar · 12 min
Local SEO & Multi-Location
GBP optimization, NAP consistency at scale, location pages that actually rank, review acquisition flows, local schema, multi-location architecture.
All articles
10 reads · ~70 min total
What AEO actually is
5 minAEO vs SEO vs GEO
6 minllms.txt explained, with a working template
4 minHow to get cited by ChatGPT
8 minGetting cited by Perplexity: a working playbook
7 minSEO isn't dead, it's becoming three jobs instead of one
9 minWhat AI Overviews actually did to organic CTR
6 minCWV in 2026: what still matters, what changed
7 minWordPress to Next.js migration without losing rankings
11 minSchema markup that actually moves the needle
6 min